After messing around with today, I was able to upgrade Sync3 to V3.0.
I had to format the thumbdrive to exFAT format, then unzipped the folder from Ford. Opened the unzipped folder, had 1x folder (SyncMyRide) and 2x files (autoinstall.lst) and (DONTINDX.MSA).
I copied the folder and both files onto the thumbdrive and is now upgraded to V3,0. Took around 20-30 minutes to complete.