The Mazda BT50 is a Ranger with a less butch looking exterior. Looks like piecemeal Oriental origami shapes that don’t look right. But when you look at overall sales, not just Ranger/BT50, Mazda has been outselling Ford for years with family cars, SUVs and eco boxes. Not that their sales reflect better cars than Fords but their marketing connects with people much better and works. Zoom Zoom makes an impact and sounds more exciting than Ford’s………. see, I dunno what their unique marketing position is but I do know they sell great cars. That was my point.
And I don’t think the new Mustang is merely a tool. It has the same pull as the classic models, it has an emotional pull just like the older cars and that’s why they’re selling hot cakes, buyers obviously see more in them than being a conveyance. It carries the heritage well I reckon’.
